The Seichō Journal
Blog — 2026
Perspectives on patient-centered marketing.
Explore articles from the Seichō team on strategy, patient experience, industry shifts, and growing a specialty practice with intention.
Category
All
Referral
Patient Engagement & Retention
Growth & Systems
Content & Communication
Strategy & Brand
Digital Presence
Growth & Systems
Healthcare Marketing KPI Scorecard: Funnel Metrics and Benchmarks
Clicks only tell part of the story. A patient-centered scorecard connects awareness, booking, and retention to the care people actually experience.
Patient Engagement & Retention
Patient-Centered Ophthalmology Marketing: Grow LASIK, Cataract, and Dry Eye
LASIK, cataract, and dry eye patients arrive with different concerns. Their marketing journeys should reflect how each person searches, decides, and returns.
Strategy & Brand
Is Fractional Marketing Support Right for Physicians Opening a Second Location?
A second location needs more than a launch campaign. Fractional support connects the new site’s story, visibility, and patient demand with operational reality.
Patient Engagement & Retention
Rethinking Medspa Digital Marketing Around Patient Consent
Consent is more than a checkbox. Giving patients clarity, choice, and control creates stronger trust, better-prepared appointments, and more sustainable relationships.
Growth & Systems
Compliance Playbook for Scaling Marketing Across Two Clinics
A second clinic should not become a second marketing system. Shared standards and local context keep both locations clear, compliant, and connected.
Strategy & Brand
Rethinking Fractional Marketing Support for Physicians’ Clinical Capacity
Growth should not overwhelm the people delivering care. Capacity-aware marketing directs demand toward the services, providers, and locations prepared to receive it.